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Ziegenhagen, Sandra:
Zuschauer-Engagement. Ein amerikanisches Konzept als neue Waehrung der Fernsehindustrie?
[2010]
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Ziegenhagen, Sandra (1)
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advertising
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audience behaviour
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commercialization
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emotional effect
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measuring of TV ratings
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media industry
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media use
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programme competition
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technological advance
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periodical article
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2010
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german
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tv diskurs
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